Executive Strategy

More Choices.JPG

More Choices

More Platforms More Choices



Now there is True Competition in the TV Market Place


A few months ago, I posted an article about cutting the (article) yes, I know I was late to the party… but better late than never. I realized that this cord cutting has not only allowed me to see original content on other platforms but last year I was asking the question, “where did all the good shows on Netflix go?”

Short answer – there are more platforms competing for content. Content is not only for domestic viewing, but it can have an international appeal outside of the United States. Producers of this content have options, it may be more money, more control or the just more people at the executive level willing to hear their pitch.

For the audience, now that there are more choices there are more avenues to spend their money. The audience will now gravitate to those places where they can connect with the shows. It may be The Handmaid's Tale on Hulu or Impulse on YouTube TV even Stranger Things on Netflix. The pricing for services on these different networks is going up, inevitably the audience will not be able to have everything, but they will have the ability to select the platform that best connects with them and the programing they want to watch.

For the young filmmakers and producers who are writing and making content it means there are bigger market to sell to. One crippling aspect of the old cable packages is that it seemed to lose the ever-sacred audience connection.  You like watching old re-runs with commercials, right?

In an open market, choices give everyone options. It makes the provider of the services not only look at cost but how they produce content. It also tells the audience there are possibilities and when people know there is something better than the norm… they eat it up.


By Dane Flanigan


Dane Flanigan is a business consultant who helps companies build strategies to grow sales.