Executive Strategy

Trade Show Strategy

Trade Show Strategy Video

Attending the trade show even if the company does not have the money to exhibit. The urgency is to be a part of the business.

Showing Face at Big Events

  • Hosting Breakfast, Lunch, Dinner
  • Meeting with customers
  • Meeting with suppliers

Walking the Show Floor

  • Learning new trends
  • Thinking about new products
  • Meeting new suppliers

Save Money by Choosing Alternate Travel

  • VRBO, Airbnb, staying with friends
  • Going for a day (in early out late) red eye
  • Not renting a car – Uber, Public Transportation