Executive Strategy

The Kiss Strategy

The Kiss Strategy Video Keeping the approach to sales and strategy simple for the company and for customers. Not wanting to convolute the business or the products.

Knowing the audience

  • Understanding how your customer is going to use the product
  • Everyone in the organization understands the customer goals
  • Marketing the benefits of the product to the audience

Benefits need to be defined

  • Bring them joy
  • Solve a problem
  • Exactly what you are looking for

Customer has to know the immediate impact

  • Cannot leave it to the customer to figure out
  • Know it, understanding it, like it
  • Referral - it  worked for me it will work for you