Executive Strategy

Strategic Marketing

Corporate Strategy Marketing Video

Definition strategic marketing is increasing sales and keeping ahead of your competition.

Strategic marketing is putting an action plan in place that has a ToDo list on a monthly basis, focusing on the organizations’ strengths over the competition and is adhered to by a budget. We always focus back on our revenue goals and relating those goals to a plan. That plan has action segments and is attached to a number.

For many marketing is an afterthought and for some it is not a strength but in order to grow our business we need to have a strong strategic marketing plan in place.

  1. Focus on company strengths – what do you do best – what your people do best
  2. What kind of marketing do you like to do – you will succeed in what you enjoy
    • Internet Based (Search Engine Optimization) ad clicks
    • Social Media (Twitter, Facebook, Instagram)
    • Print / Digital Advertisements (billboards, magazines, bus ads, newspaper)
    • Events Marketing – Trade Shows
    • Networking (social meetings, group events, dinners, lunches, breakfast, coffee)
    • Public Relations – having a firm to voice your strengths
    • Mail marketing – may be slowly going out of style
    • Partnership marketing – investing in 3rd parties to promote your product
    • Guerrilla Marketing – getting out, meeting people
    • Email Campaigns – may be somewhat effective
    • Referrals
  3. Adhering to a monthly budget – not going over
    • Give it time to succeed (ramp up period)
  4. Measured Results
    • Have an idea of where your customers are coming from – how did they find you
    • What it costs to obtain each client