Definition strategic marketing is increasing sales and keeping ahead of your competition.
Strategic marketing is putting an action plan in place that has a ToDo list on a monthly basis, focusing on the organizationsâ€™ strengths over the competition and is adhered to by a budget. We always focus back on our revenue goals and relating those goals to a plan. That plan has action segments and is attached to a number.
For many marketing is an afterthought and for some it is not a strength but in order to grow our business we need to have a strong strategic marketing plan in place.
- Focus on company strengths â€“ what do you do best â€“ what your people do best
- What kind of marketing do you like to do â€“ you will succeed in what you enjoy
- Internet Based (Search Engine Optimization) ad clicks
- Social Media (Twitter, Facebook, Instagram)
- Print / Digital Advertisements (billboards, magazines, bus ads, newspaper)
- Events Marketing â€“ Trade Shows
- Networking (social meetings, group events, dinners, lunches, breakfast, coffee)
- Public Relations â€“ having a firm to voice your strengths
- Mail marketing â€“ may be slowly going out of style
- Partnership marketing â€“ investing in 3rd parties to promote your product
- Guerrilla Marketing â€“ getting out, meeting people
- Email Campaigns â€“ may be somewhat effective
- Adhering to a monthly budget â€“ not going over
- Give it time to succeed (ramp up period)
- Measured Results
- Have an idea of where your customers are coming from â€“ how did they find you
- What it costs to obtain each client