Executive Strategy

Staying Relevant a Selling Strategy

Staying Relevant a Selling Strategy Video

Sometimes the company is not relevant in the market and loses customers to the competition. The goal is to always make sure the market and potential customers know who you are and that is done by a soft selling strategy.

There is a lack of a connection with the customer

  • Not sure who they are on a personal basis
  • People have moved on to different positions
  • The natural excuse is that the products or services are old

The strategy is to develop an open door policy to customers

  • Always having a positive culture
  • Your company is a good alternative
  • Constantly willing to help

Soft Sell Strategy

  • Constant Contact
  • Make your invitations personal
  • Involving potential customers in social events