Executive Strategy

Pricing Strategy

Pricing Strategy Video

Setting a price where market demand, meets supply and accompanies product and the company perception.

Supply and Demand should be critical factors for determining the price

  • Cannot exceed price if product does not warrant it
  • Influenced by competition
  • Consistency is key

Knowing the public perception of your product

  • What do people want (quality of product)
  • Many technical engines for people to know what the true price is
  • How often they will visit you (frequency)

The allure of cheap and luxury

  • Define your market
  • Discounts can create a perception and can attract a different crowd
  • Value means something to everyone