Managing Strategic Partnerships

Managing Strategic Partnerships Video

Managing the relationship with another company can be difficult at times because you are dealing with different departments and people.

Tracking Progress

  • Milestones for when things are getting done
  • How the relationship is progressing
  • Timing

Both Parties Need to be able to Excel

  • Win Win on both sides
  • If executed poorly the outlook can be detrimental to the brand
  • “Good” feelings about doing business together

Has to Evolve Over Time

  • Has to improve and get better
  • Sharing thoughts on how to make the relationship better
  • Transition to a better space