Interactive Environments – Engaging the Customer Strategy

Interactive Environments Video

A strategy of bringing the customer more in line to the product that is being created / sold.

Causing the customer to spend more time

  • They are enjoying where they are
  • More time in your presence = more money
  • Positive perception about the product and company

Customer wants to share their experience

  • Referrals
  • Social media
  • Bring in friends to enjoy “ hey look at this” – not just retail

Employees like working where they interact with the customer

  • Employees begin to engage with the customer, building a rapport
  • Notice trends
  • Know people are into the market