Executive Strategy

Constantly Revamping Products

Constantly Revamping Products Video

Sales will fall if the products fail to keep changing

Competitive advantage goes away over time

  • Products can be copied
  • People start likeminded businesses
  • Products become synonymous

Customers like variety

  • Products appeal to different people
  • Color and size matters
  • Change is good

What is good now may now be good for the future

  • Technology enhances products
  • Productivity can always be improved
  • Appeal to new buyers