Asking the Right Questions

Asking the Right Questions Video

Tough questions leading to answers on how to change strategy that will mean increasing profits.

What is the competition doing better?

  • Why are customers shopping there
  • What do we need to change
  • Are they better than us

Do we need to change the product?

  • Is our product as advertised
  • Is our pricing correct
  • What tier in the market are we

How is our customer experience?

  • What are our customers saying about us
  • From the time the customer encounters us to the time they leave – are they happy
  • Are we rewarding loyal customers