Executive Strategy

Asking the Right Questions

Asking the Right Questions Video

Tough questions leading to answers on how to change strategy that will mean increasing profits.

What is the competition doing better?

  • Why are customers shopping there
  • What do we need to change
  • Are they better than us

Do we need to change the product?

  • Is our product as advertised
  • Is our pricing correct
  • What tier in the market are we

How is our customer experience?

  • What are our customers saying about us
  • From the time the customer encounters us to the time they leave – are they happy
  • Are we rewarding loyal customers