Asking the Right Questions
Tough questions leading to answers on how to change strategy that will mean increasing profits.
What is the competition doing better?
- Why are customers shopping there
- What do we need to change
- Are they better than us
Do we need to change the product?
- Is our product as advertised
- Is our pricing correct
- What tier in the market are we
How is our customer experience?
- What are our customers saying about us
- From the time the customer encounters us to the time they leave â€“ are they happy
- Are we rewarding loyal customers