Executive Strategy

Alternate Market Strategy


Alternate Market Strategy Video

A market that the company is not currently capitalizing.

A company should always evaluate other markets because there is a chance to grow the business.

Risk Factor

  • Opportunity Cost
  • Investment monies
  • Will the current business suffer?

What is the learning curve

  • Financial accountability (liability, accounting, currency)
  • Cultural differences
  • Logistics (shipping and customer service)

Organization Strong Points

  • What does the company do best
  • Can you duplicate your success in a different market
  • Creating a need